The Galaxy S24 Ultra's giant screen, over-the-top camera zoom options and integrated S Pen stylus are what truly set it apart from the Galaxy S24 and Galaxy S24 Plus. But Samsung had an opportunity to further distinguish its $1,300 phone with Galaxy AI, a set of features that can do everything from translating calls in real time to letting you move and manipulate objects in photos.

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If only Samsung had taken that chance.

Galaxy AI is available on all three new Galaxy S24 models and is coming to the Galaxy S23 family in a later update. While it's great that Samsung isn't forcing shoppers to purchase its most expensive new phone to get Galaxy AI, the company could have added extra features just for those willing to splurge on the Galaxy S24 Ultra. It could have taken the aspects that are unique to the Ultra, like the S Pen, and crafted additional Galaxy AI features that make its $1,300 price a little easier to swallow. That's especially important now that the $1,000 Galaxy S24 Plus has even more in common with its pricier sibling thanks to its slightly larger screen and battery.

The Galaxy S24 Ultra deserves exclusive software tools and tricks to match its high-end hardware. Galaxy AI could be the answer. 

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Samsung's Galaxy S24 Ultra Missed an Opportunity With Galaxy AI - CNET